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Corporations Give Back to the Community
Tracy Thomsic
McKesson
Corporations are starting to give back to employees who do likewise. Many large companies are creating volunteer programs to reward their employees for giving both time and money to non-profit organizations.
A variety of incentives that differ from corporation to corporation encourage employees to participate in these programs. Often employers give some type of monetary incentive or grant to employees or groups of employees who work together on a community project.
Companies are discovering the high return on investments for encouraging employees to contribute to the community. Becoming active in public service projects improves public perception of the organization. Getting involved on a local level fosters strong relationships within the community.
Employees are rewarded on a personal level in addition to the incentives they receive. They are given the opportunity to contribute to projects they feel strongly about and to improve the communities in which they live.
Both business-to-consumer and business-to-business corporations are implementing such programs. Well-known retailer Target partners with the United Way in order to involve its team members in a variety of local projects, from delivering meals to the elderly to reading to school children. Find out more about Target's volunteer programs at www.target.com.
Leading healthcare solutions provider McKesson recently implemented its AngelPoints program. The company awards its employees an AngelPoint for each hour of volunteer service completed. 25 AngelPoints earned becomes a $250 grant to a charity of the employee's choice. Visit http://www.mckesson.com/en_us/McKesson.com/Corporate%2BCitizenship/McKesson%2BVolunteers/McKesson%2527s%2BAngelPoints%2BProgram.html for full details about the AngelPoints program and how employees can get involved.
Both Target and McKesson illustrate a key feature of these volunteer incentive programs: variety. Employees can choose an activity or community project that fits with their interests. This aspect along with the employer incentive ensures a high level of program involvement.
More corporations are likely to adopt similar programs for their employees as they see the benefits and success of offering volunteer incentives.
Article submitted Tuesday, May 06, 2008
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