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Why Generating Off Beat Ideas Can Increase Your Odds Of Success As Much as 370%
Stu -My Idea Guy- McLaren
Always Thinking Creatively
Creative thinkers celebrate the off-beat. We are surrounded by an extremely competitive environment. My industry of information marketing, internet marketing, direct marketing in general, is very competitive. Hence, everybody is trying to out do each other.
Being unusual can actually work in your advantage because it will guarantee that people will take notice of you. When that happens, it's not long before a lot of people take notice of you.
A good example of that is Jim Edwards. Here's a guy that has his Friday Night Smackdown, and it is completely different from what is found out there. He pushes the envelope, he's on the edge, if you will, every single time he launches an edition, and people actually subscribe to his I Gotta Tell You newsletter just to see what he's going to say because he's different. It's something that other people can't duplicate.
Because of that, it ignites all kinds of energy and excitement, and interest in what he's doing.
Creative thinkers, they prize a variety of ideas, but they're especially passionate about ideas that are new and original, and things that no one has ever thought of before.
Another good example of that is Armand Morin, Alex Mandossian, and Rick Raddatz with Audio Generater and Instant Video Generater.
Here are two products, two services that nobody has ever even thought of before. These guys have put it together. That kind of idea absolutely ignites them, and their imagination, and their excitement because creative thinkers celebrate the off-beat. They're trying to go where no one has gone before.
Of course, there's a huge amount of pride and excitement that comes from being the first to come up with a thought or a different ad campaign, or a story line, or even a headline that works, or a new product, or whatever. But off-beat and imaginative solutions are not just the hallmarks of creative thinking. They are the financial cash cows, and people pay more for unique ideas that they can't get from anyone else.
When you think outside the box, you pretty much guarantee that people are going to take a second look. In fact, there is data to prove that the more dramatically different your ideas are, the higher the probability of success you will have in the marketplace. This was proven by Doug Hall, who founded the Eureka Ranch, and this guy basically gets paid by corporate 500 companies $150,000 for three days of brainstorming.
I had the pleasure of being trained underneath him, and saw the whole process take place.
He has proven with study after study that you actually stand a 350% chance of success, higher probability of success in the marketplace, the more dramatically different your ideas are.
His study was confirmed by one in the Harbour Business Review and they actual found a 370% higher probability that your ideas will be successful in the marketplace, the more dramatically different they are.
In summary, creative thinkers, they celebrate the off-beat and they get rewarded for it through monetary gains. Will you be the next person to come up with an off-beat idea that makes big waves in your industry?
Find out how real people all over the world are turning "Unusual" Business Ideas into magnificent moneymakers... and How You Can Too! These ideas are guaranteed to motivate you and inspire you to get your own money-making Business Idea Off The Ground... Today! http://www.227UnusualBusinessIdeas.com/
Stu McLaren works with entrepreneurs who want fresh, creative marketing ideas that grab attention and boost sales.
As a “start from scratch” entrepreneur, Stu travels all across North America to deliver exciting presentations on marketing and success and has been igniting the imagination of entrepreneurs everywhere.
He has been published alongside Donald Trump, Bill Gates and Zig Ziglar and has been hired to consult world class marketers such as Dan Kennedy, Bill Glazer, Mark Victor Hansen, Armand Morin and Alex Mandossian.
He continues to distill his passion and energy for innovative marketing solutions with his live teleseminars, audio programs and coaching clinics. Join the thousands of other entrepreneurs at www.MyIdeaGuy.com who have said “YES” to a future filled with less headaches and frustration, and more profits and excitement.
Article submitted Friday, May 16, 2008
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