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What Areas Attract Logo Merchandise The Most ?
Mike Selvon
http://www.mynicheportal.com
Logo merchandise is popular with corporate entities, sports teams and musicians alike. The idea of a catchy custom promotional logo, slogan and image is rooted in biology, since our memories are hard-wired to pick up certain triggers and rely on a combination of methods to remember things.
Therefore, if someone reads a pamphlet, they're likely to forget your name or message. However, if they've received logo merchandise, they're getting the sensory stimulus of both sight and touch, while linking pictures and words to derive meaning. Additionally, they will have your promotional merchandise for years to come, so every time they use it, they will be making a connection with your brand, which will likely lead to sales and repeat customers.
Logo products make the music world go round. Just ask Paul Stanley, singer for KISS. "We sell about 2,700 products around the world," says Stanley. "So we're the largest and biggest merchandising band of all times and have been for years." He said their logo merchandise encompasses everything from clothes and dolls, to condoms and funeral caskets.
The imprinted merchandise certainly pays off too, earning the band something like $48 million last year. Any band, established or new, will tell you that it's not the ticket sales or the record sales where they make all their hard-earned cash: it's the merchandise.
Similarly, "March Madness" wouldn't be truly mad without the crazed sports fans eager to show off their logo merchandise: t-shirts, jerseys, hats, styrofoam fingers, pom poms, horns, face paint, you name it! The NCAA Division I accounts for most college merchandise sold, handling $2.5 billion in new promotional products each year!
"The retail needle doesn't move too much if UCLA or North Carolina get to the Final Four. They already do well [in sales] and are expected to be there," said IMG Worldwide's Senior VP Derek Eiler. "The big jump comes if Villanova, Western Kentucky or Davidson make the Sweet 16 [as they did this year] or beyond. In the year after George Mason made the Final Four [in 2006], their overall gross royalties on merchandise jumped 144%."
Because so much emphasis has been placed on branding, a niche market has emerged to cater to new businesses that may need a stunning brand image to jumpstart their work, or for existing clientele who feel their current logo merchandise needs a sales boost. "The rebrand bolstered not only our appearance, but our reputation in the business community," said communication director Flo Federman about their accounting firm's outdated 1979 logo. Companies like "Brand Identity Guru" and "Beacon Branding" thrive on helping big and small businesses develop their image and drive long-lasting sales.
Educate yourself further about logo merchandise from Mike Selvon articles portal. Your feedback is valued and appreciated at our promotional marketing blog where a free audio gift awaits you.
Article submitted Saturday, June 07, 2008
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