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How E-Books can help your Yoga Business
Mikel Bruce
E-books can serve several important purposes for your yoga business. An E-book is simply an electronic document that focuses on a particular topic. E-books are typically formatted into a PDF file and can be simple and contain straight text or incorporate images, graphs, charts, title page, links, etc... E-Books generally follow a familiar structure of: introduction, main subject content and a conclusion but it could also include additional sections such as resources, table of contents, or bonus materials. E-books should not nor do they need to exceed 50 pages. Most people do not like reading on computer screens so they prefer to have shorter books that do not drift from the subject.
E-books can provide you with the opportunity to have a product to sell on the internet through your website. If you have a yoga business earning money and are already a resource to your students, then you probably are an authority on one particular area or another. For example, if you specialize in Therapeutic yoga and Pre-natal yoga, you already have two topics for an e-book. Most yoga teachers could create an e-book on more general topics, such as 'yoga for stress'. You may already have content that you have created for articles and with a little work these articles can be created or combined to create an e-book.
If you do decide to turn an E-book into a product that you sell, it will probably need to be a bit more sophisticated and include pictures and a nice title page. E-books can be easily added to just about any website in a resources or products section. Mikel Bruce with WebFlexor Yoga Websites www.websitesforyoga.com recommends selling your E-books through a paypal shopping cart since it is very easy to set up and there are no initial or monthly fees beyond the transaction fees. E-books can provide an additional source of income in addition to increasing and improving your relationship with your students. You may find that many of your students will invest in your e-books simply because of the trust that you have already created with them.
Another reason to create an E-book is to act as an opt-in incentive on your website in order to capture e-mail addresses. Email marketing is a very important marketing technique and building an email database is very important. Most yoga websites should have an opt-in link right on the homepage of their websites, giving visitors the chance to sign up for their newsletter. If your goal with email marketing is to increase the size of your email database, then offering a free e-book on a topic of your choice is a great way to incentivise visitors to sign up for your newsletter. The E-book can be hooked up through an auto responder so that once someone signs up, they can receive it automatically and their name can automatically populate the email database so your email list could be growing while you sleep.
Your web designer should have the ability and knowledge as to how to add an email opt-in form in addition to integrating your E-book. For more information how to create and make your business grow selling e-books and email marketing, contact WebFlexor Yoga Websites. If you are looking to develop a professional web presence and succeed on the internet, WebFlexor Yoga specializes in affordable and quality websites for Yoga Teachers and Studios. Customized Yoga Websites start at only $199.00!
Mikel Bruce, WebFlexor Yoga Websites, 888-282-7818, www.websitesforyoga.com
Article submitted Thursday, June 26, 2008
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