Sponsors |
|
|
|
|
Understanding the Search Engines for your Yoga Business
Mikel Bruce
Websites are built using HTML or similar programming language that search engine programs analyze to determine proper indexing for the website in their database. There are numerous design elements factored into the process to determine which website is indexed or ranked more optimally in the search engines. This process is referred to as 'Search Engine Optimization'. One of the main objectives of a yoga website is to be located on the search engines so new students can find it. It is important for a new yoga website owner to know that having a website and being ranked optimally in search engines are virtually unrelated. Imagine opening a retail store and expecting to get instant business.
Most yoga businesses want to get their websites optimized in the search engines. As a result, search engine ranking can be very competitive, especially if your yoga business is located in an area which is heavily populated and you are targeting competitive key words. A key word is the search term that is used to find a particular listing in a search engine. Let's say you go on to the web looking for a yoga studio in Des Moines, Iowa. After getting onto your favorite search engine, perhaps Google, you would probably type into your search box 'Yoga Des Moines'. Then Google will return a list of sites relevant to your search term. Google is able to present these choices to you because each of these sites has been submitted to its database and the content of each site has been indexed per their system. Therefore, after the site is complete the first step is to submit the website to the search engines. Mikel Bruce with Webflexor Yoga Websites www.websitesforyoga.com recommends submitting each web page or URL to the search engines.
Since about 80-90% of the searches are conducted through Google and Yahoo, they are the most important search engines to use to submit your site. Here are the links to submit your sites to Google and Yahoo:
Google: www.google.com/addurl/
Yahoo: www.siteexplorer.search.yahoo.com/submit
If the key words that you are targeting are 'New York Yoga', it would be much more difficult to get listed compared with 'De Moines Yoga' because of the competition. Once you have decided on the key words that you are focusing on you will want to add these key words to both the text as well as the meta-tags on your website. There are a host of other factors that contribute to the process of getting a website optimized on the search engines and some take time and others money. You can also do a number of things to drive traffic to your website above and beyond SEO activities. It is important that in order for a website to be an effective educational and marketing tool for your business, you need to put together a specific plan to drive traffic to your website.
If you are looking to develop a professional web presence and succeed on the Web, WebFlexor Yoga specializes in affordable and quality websites for Yoga Teachers and Studios. Customized Yoga Websites start at only $199.00!
Mikel Bruce, WebFlexor Yoga Websites, 888-282-7818, www.websitesforyoga.com
Article submitted Thursday, June 26, 2008
This article has been viewed 0 times.
Most Popular |
|
|
|