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Breakout Marketing . .
Robert Johnston
The only problem with print marketing is that there are too many options available. Ok. Ok. So that's not really a problem at all. Still with all the tools available to you for marketing your product or service, its easy to overlook some of the less traditional marketing devices that could boost your sales and increase awareness of your business among consumers. You don't want to miss out on any advertising opportunity, so let me guide you through a few of the marketing products you might have missed.
Rack Cards - These can frequently be seen promoting local attractions and services in racks at convenience stores, hotels, landmarks, restaurants, rest stop areas, tourist offices and many other locations that enjoy significant foot traffic. Rack cards are usually strong performers for the travel and hospitality industries, but just about any business can benefit from rack card printing. Also, don't forget that your rack cards can feature perforated tear-offs for coupons or business cards, adding that little extra marketing push.
Table Tents - If you've ever been to one of the large chain restaurants that dot the American landscape, you're likely already well acquainted with table tents, those little tri-folds sitting between the ketchup and mustard that display the latest special menu offering. Though they are most typically used for advertising in restaurants, bars, and nightclubs, table tents can also be effective in hotel rooms, cafeterias, at conferences or other any other gathering spot that has tables. Table tents are a handy way to promote your product or publicize an upcoming event and their very nature ensures that you'll be getting prolonged ad exposure.
Door Hangers - This one requires a little more effort than the others, but the pay off makes up for it. Door hangers are most frequently associated with the "do not disturb" signs guests use at hotels, but they can also help you announce your latest products and promotions or tell local residents that you just opened up shop down the street from them. This is another tool that any business can benefit from. If you run a restaurant it can be a way to let people moving into your delivery area know about while providing them with your phone number so they can place an order. If you run a plumbing or other home service business, you can hang them on the doors of other residences in the same neighborhood as your current service job. It shouldn't take more than a moment's thought to see how door hanger printing can be a direct and effective advertising too for your own business.
Its easy to fall into routine with your advertising efforts, but these marketing tools can help you break out of the mold and push you business to the next level.
Visit these pages for more information on door hanger printing, rack card printing and table tent printing.
Article submitted Friday, June 27, 2008
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