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Are you in the right business? - Part 3
Polydoros Gavrilakis
http://www.DigitalProductSearch.com
Are you in the right business? - Part 3
by Polydoros Gavrilakis
If you have read the previous 2 parts, you will already
know the first and very important steps you have to
follow , in order to determine if you are in the right
business .
The last thing you have to do is ensure the product
will really deliver great value to your potential
customers .
I know it may sound hard to do, but it's not!
In fact, there is one very simple way to do it, that
will require no work on your part and will take up just
2-3 minutes of your time...
You may have bought and tested already the product,
you may like it, you may already think it offers great
value to customers...
You may really believe in it fully, but do others believe
also ? does the producer or provider of the product or
service really believes in it like you do?
You can find out instantly, just by checking out if they
offer a 100% money back guaranty for at least 30 days.
In other words, if the company or the producer of the
product believes it is really everything they promise to
be , they won't have any problem to let people try it
without risk for some time!
Why?
Simply, because it will generate much more sales and
most of the customers will not return it for a refund.
Why someone would not offer a money back guaranty?
If the product or service is not possible to be returned.
Here is a list of most of the products and services that
cannot be returned due to the nature of the product:
- advertising services
- tangible products that are consumed, like food
- professional services, like those offered by accountants,
doctors , lawyers...etc.
- real estate
- banking and investment products and services
- any product that offers at least 1 year of guaranty
that will perform as promised - with free service and
free replacement if it doesn't, like for example
electronics .
All of the above products offer somehow a guaranty that
will perform as promised, except of advertising services,
banking and investment products that have an acceptable
risk , assumed only by the buyer.
Real estate was, is and always will be an investment of
value , and for example, you never lose money buying a
house ...
Additionally, if your doctor or your accountant makes
a mistake, you can take legal action against them and
they will really be in trouble...
Electronics cost a lot of money to produce, and if you
buy something and it doesn't work well, you can take it
back to the store and get a new one free!
The rest of the products, tangible and mainly digital
ones should always offer a MINIMUM of 30-days money
back guaranty.
There is no excuse for not offering one.
And the most common excuse, used widely by m.l.m .
companies , is that the commission pay out structure
makes it impossible to issue refunds...
If the product they offered was not greatly overpriced
and it was a quality one, they would not have to worry
about refunds, but since they offer a worthless product
for 4-10 times more than other similar businesses,
most people would return it for a refund, especially
since most opportunity seekers join those programs to
earn money, after not making any money with it why
would they keep a low quality and very expensive
product ?
Of course, they would not.
This is also the reason many people join new m.l.m .
programs in the beginning, and then the number of
members decreases, until finally the company is out
of business...
But, I'll expose more of these unethical practices
in the future...
Until then...
Stay tuned to Home Business Opportunity News!!
You are free to publish this article online or offline
in any media, as long as it remains unchanged and the
resource box below is included.
Resource Box:
Polydoros Gavrilakis is the Editor of Home Business
Opportunity News, the ad-free newsletter that delivers
ONLY the quality information you need to succeed
with your home based business. Get Your FREE
Lifetime subscription NOW to find out a secret, but
simple and secure way he's using to earn $1000s
per month online: www.HomeBizOppNewsletter.com
Article submitted Wednesday, July 16, 2008
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