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How To Identify The Essentials of Writing A Sales Letter
Virgil Stanphill
Accurate Promotions
Once you decide to write a powerful, money-making sales letter, an important thing to realize is that there are two structures you're building simultaneously. One which is seen the physical structure. The other which is unseen - the "invisible" (psychological) structure.
The physical structure is the easiest one to identify. It's the skeleton of the letter. The connecting parts which contain the unseen, "invisible" parts.
Here's an example of what I mean. The connecting parts, are:
Visually, it would look something like this:
Pre-headline
Headline (usually red, and in quotes "_")
Post-headline (usually bold, black)
Salutation (Greeting),
Lead-in (opening sentence)...
Body Copy ("copy" simply refers to "words that sell")
... i.e., the body copy refers to the paragraphs where you use your powers of persuasion to achieve your objective - (usually a sale, or some other call to action, e.g., gain a new subscriber, etc.)
Next is ...
the Close (and, finally, the)
P.S.
That's the physical structure.
Now the 'invisible' parts:
That's the invisible structure.
Success comes when you are able to weave your message throughout the body copy, while merging the underlying physical & "invisible" psychological structure at the same time!
You can learn how to merge the two in my book:
The Beginner's "Easiest Book in the World" For Learning How To Write Powerful Sales Letters
Article submitted Sunday, July 20, 2008
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