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Rewarding Referrals
Kaitlyn Miller
Print Place
You don't have to pay a dime for them. You don't have to do anything except what you've already been doing. A referral is practically free money. You have a person who is pleased with your services and willing to tell other people to come and give you more business. All you needed to do to get that referral was give the first person the same service you're always giving your customers.
This is one of the greatest forms of advertising you can hope for. Not only are you getting that business for no additional cost on your end, but because a friend is the one referring a person, it will carry more weight and have a greater impact than anything you could say to the person. No matter how much money you spent on poster printing or brochures, they'll never be as significant as a friend telling someone to check a place out.
The real question becomes how are you rewarding people for those referrals?
I very rarely see companies that offer rewards to people who refer more business to them. This doesn't have to be a major reward, either, and the amount of additional business you might get from those referrals is going to be well worth whatever reward you do give to the person who did the referring.
For industries that have memberships this is going to be an even more important aspect of your marketing. A membership by default carries with it a certain amount of long-term business. You know that people are going to be with you, constantly paying for their membership, for a long time if they like your place.
So why not reward the person who referred to you these new customers?
I remember a friend of mine who was buying multiple cars from the same dealership. He was getting a new car, and told his daughter, who was also getting one, to come in and buy from the same place he was. The dealership gave a discount on his car because of the business he brought them.
And guess what? Four years later when he wanted to buy another car, who do you think he went back to? Had they not given him a discount or not shown that they cared at all about the added business he brought them he might not have bothered to give them any additional business.
But they knew how to reward those who helped them out, and created a long-term customer in the process. The money they lost by giving him a discount was more than made up for from the additional business they received.
If you're willing to spend the money on advertising like poster printing or flyers, than why not spend a little extra to reward the people who referred others to you? You'll make new customers, encourage them to refer more people to you, and help develop a strong relationship with them at the same time.
For more information, you can visit this page on poster printing
Article submitted Tuesday, July 22, 2008
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