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Golden Rule of Business Is To Understand It As “business Means Profit”.
Manish Sachdev
Business Exhibition, Events and Fair Is it Worth?
The next question which arises is how exhibition, events and fairs are worth for a business. Whether one should really care and use this concept to materialize the business in order to expand business and increase profit.
There two schools which have different parameters for the new era of Exhibition, Events, conferences, summits and trade shows.
One says, in order to be in business, one should attend such happenings to be in limelight of the business world and the expenses are must to be incurred, irrespective of no fruitful result.
The other school says, be in an event, exhibition & fairs and click the chances of business, because, there you are for business and people related to business comes handy. Further, they believe that may be one business man cannot afford to go places of the world to show its products and find buyers, but in such trade shows and exhibitions, you happen to meet as much as people come to such events.
Both are right to the extent they support exhibition events, conferences, seminars and business summits as they are must for business.
Whereas, third school which is in minority laments such business trade shows to be wastage of time and money. Since, business is by demand and not by visiting events and exhibitions.
When one thinks after having gone through the thoughts aired by different schools of business , following things comes in the mind , which is also affirmed by the different surveys has had been conducted so far as regards to business vs. trade shows :
a) Trade shows are must for a business .
b) Buyers and sellers stand on one platform and an get live buy and sell leads.
c) The chances of business to business increases in such events
d) It is economical as approaching different persons takes time and results wastage of money whereas, such events saves time and money beside increases probability of increasing the finding of buyers.
e) It increases you exposure to the business world
f) It also shows that you are a true businessman
g) Sometimes , the number of business events and exhibitions attended is taken as a parameter to judge a company and its products .
h) Its also confirm the saying that "one which is seen always, is sold always".
Where as one should care only for business which means profit and to earn profit, information is must and hence its subsidiary to take care to bring all the information of upcoming events, exhibitions, seminars and trade shows.
Any Marketing manager, marketing director or even Marketing representative would not like to to miss Trade Fair or Business Event of their concerned product or service.
This is the same feeling for any businessmen or entrepreneur to participate in all the fairs and events, which gives a fresh glimpse of Brand Building reaching thousands of visitors in very few days, and above all enjoying it as a festival.
International events bring together thousands of visitors, hundreds of exhibitors, and competitors together.
There are many other medias like Television, hoardings at the prime locations, Business to Business portals, Business to Consumer portals, newspapers, magazines, etc, however, live demonstration of product, meeting targeted audience, understanding customers perceptions, understanding taste of customers, getting feedback, making new dealers and distributors, that becomes possible at trade fairs.
That the reason that trade fairs enjoy, such superiority over the other medias.
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Article submitted Tuesday, July 22, 2008
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