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Bonuses Are The Secret To Selling Ebooks
Stephen Beck
http://familyebiz.com
Bonuses are the secret sauce for selling ebooks or any information product (or physical product for that matter). People want extreme value for things they purchase and this is especially true with information products.
You see, there is still a lot of mistrust in people's mind about information products. Will your information product really deliver? Can I really get the results your information product promises? Bonuses can take away those worries especially when the value of the bonuses far exceed the value of the information product itself!
The object is to add so many bonuses at such a high value, that your customer thinks, "Even if the PDF e-book is trash, it will be worth the price to get the bonuses!" Of course, you want to put out an excellent product, but you want to wow their socks off with additional bonuses. But kind of bonuses do you offer?
Bonuses can come in all formats. You can give away free ebooks, special reports, videos, audios...the sky is the limit. My rule of thumb is to give digital bonuses when I sell a digital product. It doesn't make sense to ship physical products when someone purchases an PDF ebook or membership site. You are just adding more hassle to your life. But if you are already shipping a physical information product, then by all means throw in some physical bonuses as well.
But where so you find high quality bonuses at a low price to you.
The first place to find killer bonuses is do a Google search for free ebooks on your topic. Just go to Google and type in "your topic free ebook". For example, I typed in "asthma free ebook" and found several ebooks other people had written. And they wanted me to share with others virally.
The one thing you must do is read the permission statement in the ebook to see if it's okay to share it with others. Most free ebooks will give you permission to share, but not permission to sell. So, you want to offer it as a bonus in addition to your info product - not bundled in with your info product.
Another great place to find bonuses are online article directories. Just type "article directories" into Google and you will find hundreds of article directories that allow you to use an article written by someone else as long as you keep the article and the author's bio intact. Some of the bigger article directories are www.ezinearticles.com and www.articlecity.com.
Find ten really good articles and compile them into a special report. You may even want to put your own commentary at the end just to personalize it a bit.
So there you have it. Three great places to find killer bonuses that add tremendous value to your ebook as well as "beef" it up so your customer feels he is getting more for his money. And more value equals more sales! Look for future articles on more ways to find killer bonuses.
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Stephen Beck, 2008
You have permission to reprint this article, as long as you don't make any changes and include the bio below.
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Stephen Beck is an expert on teaching non-techies how to write an ebook. He has three amazing free videos to help you get started fast! To watch these free videos, visit: Information Marketing Products.
Article submitted Tuesday, July 22, 2008
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