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Titleist Logo Golf Balls - Evolution of a Marketing Phenomenon
Ray Pugh
YourPetRamp.com
The evolution of the golf ball has resulted in one of the most effective methods of promoting your company or organizations name or branding slogan. From the first balls made of wood to the intricate designs of today, Titleist logo golf balls have emerged as one of the best opportunities for name recognition.
As mentioned, wooden balls were used for the first couple of centuries in Scotland during the birth of the game. The smooth surface resulted in erratic flight and short distances along with a pretty good jar at impact.
At the introduction of the featherie in 1618, wooden golf balls immediately became obsolete, for those who could afford them. A featherie golf ball was made by stuffing a leather cover with goose or chicken feathers. This process was done while the leather and feathers were wet. When the leather shrunk and the feathers expanded upon drying, a featherie was produced that was both compact and hard. The seams of the featherie were actually the first irregularity on the surface of the ball that increased distance and control. Several coats of paint were the final step except for the ball makers mark. Thus the beginning of the logo golf ball.
The gutta perch or gutty has been attributed to Rev. Dr. Robert Adams Paterson with the introduction in 1848. Rubber latex sap from a tree in Malaysia was formed into a smooth sphere after heating producing the ball that made golf a game for the masses. The gutty could be heated and re-formed after playing but, golfers soon realized that the misshapen balls actually flew farther and truer than those with a smooth surface. Thus began the revolution of surface patterns to replicate the flight characteristics of the featherie.
Hand hammered gutta golf balls produced consistent patterns for better flight and therefore the best also carried the ball makers mark. With the industrialization these hand hammered golf balls soon gave way to balls produced in molds or presses. Several patterns were introduced with the bramble, a surface texture of raised bumps similar to a berry, becoming the standard bearer for the most famous golf balls of this era.
The game of golf was changed forever with the rubber golf ball introduced in 1898 by Coburn Haskell in association with the B. F. Goodrich Company. It featured rubber thread wound around a solid rubber core with a gutta perch cover that still carried numerous surface patterns. The modern form of the golf ball was born when the dimple pattern was applied in 1908 by William Taylor. The Haskell design stood the test of time until 1972 when Spalding introduced the first two piece ball.
Gutta perch covers are long gone but, all modern golf balls now carry the logo of their maker. You can tap into one of the most effective forms of advertising in the US, Europe and Asia by having your organizations logo imprinted right along side theirs. Titleist logo golf balls offer tremendous exposure whether being the center of attention on the course or being displayed in a case.
J Ray Pugh is a self admitted duffer in the game of golf and will never be mistaken as the club pro yet loves anything to do with the game. He has been involved with marketing businesses for several years and invites you to learn more why you should choose Titleist for your logo golf balls in your marketing promotions at Titleist Logo Golf Balls.
Article submitted Wednesday, July 23, 2008
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