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Brochure Printing: Submitting Your Brochure to the Printer
Karen Grahams
printplace
You have designed the perfect brochure for your latest product or service. Somehow you were able to get consensus from your sales team and your marketing group. It's time to send the custom brochure off to the printing presses. This is where brochure printing can get complicated. Nothing is more frustrating than getting your product returned to you from the printer; or worse, to have an inferior product delivered to you.
Here are some hints to help you communicate effectively with your friendly online brochure printer:
Size matters
If you design your brochure to fit on an 11 X 17 piece of paper, do not order the brochure to be printed on a different size of paper. Different paper sizes often have different ratios of width to height. If the printer has to resize your brochure, then you could receive a final product that looks stretched or pixilated.
Does your brochure bleed?
"Bleed" refers to extending printing beyond a certain zone so that the background flows off the edge of the page when trimmed to size. Be sure to leave room between the edge of your brochure and the important content. For example, if your design includes contact information on the very edge of the bottom of your brochure, consider moving the information up a few centimeters to allow for trim. Printers often print your brochure on large sheets of paper that are later cut by a large blade. Over the course of the whole batch of brochures, the place the blade cuts may shift a few centimeters, so make sure you "bleed" along the edges but also protect the important text or images.
Resolve to use High Resolution
How high is "high resolution"? For professional printing you should use nothing less than 300 dpi (dots per inch). Use caution when using images from the web as these are usually only around 75 dpi and will not produce a clean image when printed.
Pick Proper Paper
Paper selection is important, especially if you are using images in your brochure. High gloss papers produce a shiny finish that can give your brochure a more professional look. Typically brochures are printed on paper that is 80-100 lb stock which refers to the thickness of the paper. You should already have decided what type of paper you want to use before submitting your brochure printing project so as to prevent the print shop from stopping the presses to confirm your choice.
So, there you have it. If you can keep these issues in mind as you prepare to ship off your brochures to the presses, you should have no problem having a smooth printing process. Better yet, you can show off the finished product to the sales team and marketing group in a timely manner.
For comments and inquiries about the article visit Brochure Printing, Custom Brochure and Brochure Printer
Article submitted Wednesday, September 10, 2008
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