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The Market in Cleveland is Strong for Those Seeking Their First Ohio Radio Jobs
Tim White
Ohio and Illinois Centers for Broadcasting
For recent college graduates seeking their first position at a radio station, medium-sized markets like Cleveland offer a great opportunity to land an entry-level job and the chance to quickly gain experience and advance. Cleveland , Ohio radio jobs offer the chance to land an important position in a bustling market.
According to a recent ratings report published by the Cleveland Plain Dealer, Cleveland radio listeners prefer talk to music. That means the AM radio market remains strong in the Northeast Ohio area. And even with the advent of satellite radio, Cleveland listeners still love talk stations like WTAM 1100 and FM stations with famous local talkers like John Lanigan and Rover. Here's a rundown of the leading stations in the Cleveland area and where to look for Ohio radio jobs.
WTAM 1100 is a consistent ratings leader in the Cleveland area. Broadcasting at an impressive 50,000 watts, it can be heard in most of the eastern United States at night. The all-talk station is owned by Clear Channel Communications and offers a mishmash of locally produced and syndicated shows. National names include Rush Limbaugh and George Noory. Local hosts include Mike Trivisonno, whose ensemble talk show occupies the afternoon drive spot, and Bob Frantz, whose general-issues talk show airs in the late morning. The station has a long history-it first went on the air in 1923, and its long history of success makes it a point of interest for those seeking Ohio radio jobs who are also interested in broadcast history. The station has always been one of the biggest in the Cleveland area, offering everything from variety shows to sports broadcasts to music. These days, it sticks to talk and sports, as the flagship station for the Cleveland 's three major professional sports teams -- the Indians, Browns and Cavaliers.
WMJI 105.7, better known as "Majic 105.7" , is among the FM powerhouses in the Cleveland radio market. WMJI is great for those seeking Ohio radio jobs who enjoy classic pop music. The station is known for playing an oldies format of pop and rock songs from the 50's, 60's and 70's although the station has recently switched to a related format called "Classic Contemporary", which also includes pop music hits from the 80's. The station's best-known on air personalities are John Lanigan and Jimmy Malone, who team up to broadcast the "Lanigan & Malone Show" which frequently tops the morning drive ratings charts.
WZAK 93.1 is an urban adult contemporary station that has only recently become a strong ratings contender. WZAK had its first broadcast in 1963 as a station that offered shows catering to the several ethnic communities in the Cleveland area. In 1981, the station switched to an urban contemporary format and ratings steadily climbed. The station occasionally tops the ratings pile these days, with help from the syndicated Michael Baisden Show and the Tom Joyner Morning Show. The station's young staff makes it very open to those seeking their first Cleveland , Ohio radio job. The station also boasts popular local DJ Kym Sellers and Kim Johnson.
WDOK 102.1 is Cleveland 's adult contemporary and soft rock leader. It began in 1950 as a middle-of-the-road station that played adult standards. It continues that tradition today by attracting a key adult demographic that advertisers crave, so it's a key station for those looking to find Cleveland , Ohio radio jobs in the marketing and advertising department.
WGAR 99.5 is the top station in Northeast Ohio for country music. Also one of the area's oldest broadcasters, WGAR began as WDBK in 1924 and has since experimented with talk, rock and sports before settling on a country format in 1980. And country's been good to WGAR, as the station consistently ranks among the most popular radio broadcasters in Northeast Ohio and often tops the ratings charts. The station boasts a moderately successful morning drive show, but unlike other popular stations in the Cleveland radio market, WGAR has no well-known on-air personalities. Moreover, this means their success can be attributed to strong, canny programming choices and a good support staff.
For a medium-sized market, Cleveland offers an astonishing array of radio choices and formats for those seeking Cleveland , Ohio radio jobs. This makes the Cleveland radio market fiercely competitive and a great environment for young professionals seeking their first jobs in radio. With station managers intently focused on delivering quality radio that nabs ratings in a diverse market, a radio job in Cleveland is sure to be educational and crucial to a radio professional's success in the broadcast industry.
Tim White is the director of admissions for the
Article submitted Friday, September 12, 2008
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