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Best Internet Advertising Tool
Nicholas Xanthopoulos
http://www.mesofish.com
Pixel Advertising Is The Best Internet Advertising Tool!
Pixel advertising is one of the best internet advertising strategies which will get many new visitors to your website. Pixel advertising is the form of displaying advertising on the web, where the price of every advertisement is calculated depending on number of pixels it occupies.
Pixel advertising is a fairly new marketing medium to maximize advertising dollars as well as raise web traffic through effective, high-visibility, long-running and low-cost advertising. It is described by images overlaid on blocks of pixels.
Pixel advertising achieved fame in the last quarter of 2005 when British student Alex Tew formed a site named The Million Dollar Homepage, and requested advertisers to purchase ad space calculated in pixels on the homepage. The price was placed at $1 USD per pixel, and there were 1 million pixels of space obtainable. In about 5 months, all of the ad space was sold and Tew had made more than 1 million dollars. This made news worldwide and achieved business and public interest in pixel ads.
History
The birth of Pixel Advertising lies in history of Internet advertising. In early days of internet in the year 1990, Prodigy took an online advertising revenue model. This early testing with the advertising direct to smaller groups as well as individuals advertising in email and newsgroups. This later in the year 1995 AOL as well as CompuServe joined. After the Dot Com crash between 2000 and 2002 advertisers shied away from Internet as a valid avenue for advertising and marketing. After 2 years online advertising achieved $9.6 Billion and by the end of 2005 went beyond $12 Billion.
Pixel Advertising is rapidly evolving and developing as a new form of advertising that is far more sophisticated and targeted than its modest origins. Though at present the trend is towards 10x10 Pixel Blocks of ad space for $1US, some are getting away from that model as well as branching off in extra standardized however flexible sized advertising blocks to decrease the clutter of many variable sizes on the page. Pixel pages and Pixel banner advertising with content are also growing in popularity.
As Pixel Advertising portals and discussion forums appear, it is obvious that targeted themes, compelling content, direct access to key demographics and user interface are the key essentials that maintain to be developed and explored by Pixel advertising industry. Technologies like banner advertising, aggregate RSS content, interactivity and subscription based services and technologies proffer guarantee for fledgling medium. It is also essential that user demographic information, activities and click traffic be examined and made public to offer potential advertisers with precious incentives to use Pixel Advertising as a way to create traffic to their business.
Guide to Pixel Advertising:
2. Page Rank of Pixel grid: If the website has a page rank it is a good beginning and if it is PR4 or over even better.
3. Feel and Look: As always we look for nice packaging, therefore the websites must have a clean professional look.
4. Various pixel sites might have site statistics on the home page which can contain their Alexa and Google ranking and also some form of website traffic information.
5. Employ it as a branding tool. Take it up as a topic of discussion on the blog. As the buzz continues so will the notice your pixels will be getting. Some of the pixel grids are gathering for charities and this can be a good way to add as well.
Article submitted Friday, September 12, 2008
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