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Business Cards: Still the Networking Tool of Choice
Kaitlyn Miller
Print Place
With email, voicemail, social networking sites, and other digital means of networking, business card printing are still the best way to deliver your contact information outside of the digital domain. Sure, an email may have your phone number and other pertinent contact information, but business card printing goes beyond basic transmission of information: business cards break through digital barriers and give your customers more than just contact information.
Importance of Touch Your customers can touch a business card, look it over, they can store it and retrieve it later. In short, business cards reach beyond the digital domain that can be notoriously impersonal and provide a physical point of contact.
Communal Creatures People are communal creatures. We have friends, families, and other communities in which we invest our lives. We even extend our communities into the digital domain whenever possible. But when really pressed, people prefer to engage other people face-to-face, and this is especially true of intimate relationships.
Connecting with Customers And this is where your business cards come into play: do you want to be considered one of the many nameless, faceless digital members of your customer's contact list, or do you want to set yourself apart as someone your customers truly "have met"? Any chance you have to extend your connection with your customers beyond the digital domain should be taken.
What's Next? When you decide to start printing business cards, keep the above points in mind. For example, print your name and title so people have another way to connect with your role. Use color in your logo as a way to reinforce your brand and add dimensionality to your business cards. Print a direct line as your primary phone number to emphasize that you are serious about being reachable. As a more subtle way to impress your customers, use fine papers with unique texture as this integrates touch into your business cards.
As you consider expanding your professional network, do not neglect business cards. You need a broad arsenal of marketing tools to be sure. Email addresses are a vital part of communication, as is voicemail. But for that personal touch, nothing beats a business card for breaking down digital barriers that may keep your customers at a distance.
For more information, you can visit this page on business card printing and color business cards
Article submitted Friday, September 12, 2008
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