How to Find Your Niche and Get Them To Buy

Niche marketing is a specialized marketing plan for your

customers – or potential customers. When first opening a

business we have a plan for which clients we want to target.

As business ebbs and flows, as we grow and adapt, our

customers change. The business we first marketed may not be

the same we are marketing today. 

Why Niche? And how to find yours?

In business more is better. However, if we cast a wide net

to catch as many customers as possible, we might get a

handful. In contrast, if we market directly to customers who

are looking for exactly what we offer, the more money and

clients we grab. We get more for our marketing dollar.

Specializing in a niche sharpens your marketing focus. More

specialized, more value for your product or service to these

clients. You are speaking directly to them, giving them the

benefit of understanding their needs, and giving them

solutions.

Learning your niche will be your first and most important

step. Ask yourself and your marketing team these important

questions:

* What services do you provide?

* What client needs and interests are not currently being met?

* Who are my target prospects with similar interests and needs?

* Can I tailor my current offerings to match their needs?

* What publications are available for this population?

Ways to market and make money

After your strategy session with your marketing team, you

will have the answers to help you hone your niche-marketing

plan. Kick your marketing up by incorporating the answers

from the above questions. Use the suggestions below to build your plan:

1. Show the benefits to your clients

The best way to get clients is to show how your services

will benefit them. Get clear on what it is you do, the

benefit it brings your client, and how they can get your

product/service to help them. Writing strong copy to seduce

your prospects will get their attention and peak their

interest.

You have five to eight seconds to get your prospect's

attention and keep them reading. Connect to your prospect

immediately. What problem can you solve? How can you help

them? Tell them. Show them. And they are yours. If your

marketing is confusing and does not give them a call to

action, they will turn the page and go somewhere else to

find what they need.

Keep it simple. Powerful but simple.

2. Give them something for FREE.

Do you have a report showing how your services can benefits

clients? If not, write one. People love free things.

Saturday mornings at your local grocery store is full of

freebies. Tasty treats to get you to buy a product at each

end of the store. And… how many buy what they have sampled?

A lot! Give them something for nothing, and you will have

them coming back (and paying) for more.

It can be a few pages detailing your services. Prove to the

prospect with testimonials how another similar business had

increased sales or solved a problem with your product. Short

simple reports or a PowerPoint showing how your business

increases sales shares, reduces downtime, or solves another

issue, is the best promotion for your company. Create one,

and give it to them.

3. Now, aim for the bulls-eye. Market research.

Target your marketing to specialized publications. Find out

your best potential customers, competition, attitudes and

value of your products and services, and how your services

deliver solutions so well that you are the first provider

customers call. Market research can save you time and money.

Do not waste your time putting ads in the Wall Street

Journal if your clients don't read it. Find out what they

read. Place ads in there, several if possible. Keep showing

up in the publications, and you will reap the rewards.

Use these tools to market your company. Your prospects and

customer base will grow. And so will your bottom line.