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The Making of Business Cards that Will Pass the First Impression Test
Maureen Pelayo
You know how important it is for an entrepreneur as well as professionals to always carry business cards with you wherever you go. The notion is simple. You don't want to let an opportunity pass when it surprisingly comes.
So to avoid such fate, you must be ready with a professional looking one that people will find hard to throw away along with the other business cards that didn't pass the first impression test. Here are some standards to make sure that your cards will pass that test.
1. Your cards must be done by the right printing company. You don't want to entrust such important piece to just any printing site. You will be surprised that the right company can give you not only good quality but affordable prices as well. Why would you even wander about when the right printing company can give you the right choices in terms of the card stocks? It can also offer design templates for free. It also uses the kind of inks that will not easily deteriorate through time.
2. You can experiment with the design and the rest of the elements of a business card, but do not toy on its size. The standard size for such card is 2" x 3.5". And this comes with a purpose. This size fits most wallets and other card holders. If you go beyond that, people might find it hard to store your cards and might just end up throwing them away.
3. Test the fonts. You cannot go for too small sizes or else people will find it hard to read your message. The fonts should not be too big or else you might end up struggling for more space to accommodate all your contact details.
4. The contact information must be complete. Think about every accessible tool for your target market to reach you. The following are the essential details that should be included on your cards:
- Company name and logo. This must stand out above the rest. When people first see your card, they must recognize these details. They must know instantly that this is the card that can give them what they need.
- Your name. Who are you and what is your position in the company that you are representing? People should know who to look for once they decide on calling you up.
- Physical and email address. The first one proves that you really exist in the real world. People can actually locate you if they want to. The email address will make transactions easier.
- Web page address. Most people have easy access on the Internet. It will be favorable if you have a webpage where they can view what your products look like and get a feel of how you do business.
- All pertinent phone numbers.
- Business tagline. Do not underestimate the value of business cards. You can use it to advance with your advertising kicks. Include your tagline at an appropriate space. You can also use the back part if it will no longer fit at the front.
Article submitted Tuesday, October 07, 2008
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