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Local Search Tips That Every Small Business Should Use
Srini Venkat
http://www.veggieplaza.com
For a business to flourish and be in the top 10 list of preferred vendors list, advertisement places an important role. Thats nothing new, we all know that. What a lot of us dont realize though, is that several companies are leveraging the Internet heavily as their latest advertisement tool. This especially applies to small businesses that market locally. Most people are tired of conventional advertisement forms. Fewer people reads the mail coupons and almost nobody falls for sales calls. In such a time, LOCAL internet marketing can be your passport to branding and advertising to local customers.
Here are some ideas to improve the organic ranking of your website on web for local searches:
5. Submit your websites to local search directories and business listings.
Advertisement can be done in search engines like citysearch, Googlepages, yellowpages, Etc. A basic listing is often free in many such sites.
4. Add contact information throughout your site
Contact details should be on your home page and all important pages, preferably all pages. This builds trust and makes it easy for your visitor to contact you. Search engines pay attention to the density of key phrases in your websites content. You should include your key phrases often in your content and this should include your locality information (city, state, county, Etc.) in a non-intrusive manner.
3. Use the city name and abbreviation of the state in the title or description tag
Pages are interpreted and indexed withthe in title, in anchor and in text so understanding this provides one more unique opportunity to construct your pages in accordance to standards which are known to affect how engine search engines rank and respond to your content.
2. Submit your companys listing
Submit listing to some top directories like yelp, city Squares.com or to data providers like Geosign Corporation, Info USA Sales Solution etc. Also find directories that are niche to your vertical and submit your business to these sites. Search engines respect what are called link neighborhoods. If you have incoming links coming from relevant sites in the same industry, you are more likely to rank higher on search results.
1. Add the qualifier or specific geographic terms
Your pages title, description and content should all be optimized for the local keywords that you are targeting. For an added kick, hyperlink these primary target terms in the footer on every other page and point them to your about us Page, which usually has the highest concentration of local and geographic Information
Article submitted Friday, October 10, 2008
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