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Internet Marketing Presentation Brings Career Ideas to Mason High School Students
Adam Henige
Netvantage Marketing
Google is no longer simply a search tool to Mason High School students, thanks to Okemos-based Netvantage Marketing Managing Partner Joe Ford. Ford presented a lecture on October 8, and discussed careers in Internet marketing, the basics of search engine optimization and use of AdWords.
Mason High School business teacher Kristen Higgins provided her 10 th -12 th grade classes with this opportunity. "I'm an advocate for bringing real world experience to the classroom," said Higgins. "I'm hoping kids will make the connection that search engines do more than just 'search'-they are a marketing, networking, and interest-specific tool that can be used beyond the standard research paper."
Ford hopes that this experience will help students realize the importance of this growing industry. "I'm very excited about the opportunity to share my experiences and knowledge about the search engine optimization industry with these students," said Ford. "Working in this industry, for me, has been both challenging and rewarding." Ford is a managing partner of Netvantage Marketing, an Okemos-based firm specializing in search engine optimization, pay per click management and web analytics consulting.
"Presenting this material might open an eye (or two)... maybe they will find their niche," said Higgins. "I think just being exposed to different career opportunities is good for kids at this stage in life."
Ford hopes that students will take this information to expand their future career plans. "This is a great opportunity to alert students about careers in the search engine optimization field, and start the pipeline to work in marketing and IT in the Lansing area." IT is the fastest growing industry in the Capital Area.
Netvantage Marketing is also hosting a series of seminars, Search Engines for Small Business. At their August event, Netvantage Marketing greeted a considerable audience for their presentation on site content improvements, meta tags, and other search marketing processes at East Lansing's Dublin Square. In November, Ford and Managing Partner Adam Henige will present the second installment, "11 on 11/11 - 11 Ways to Use Google to Your Advantage," at Claddagh's Irish Pub in East Lansing, Mich. This seminar will include training in tools that will improve organic optimization and paid search. The Michigan SEO firm offer services for several local organizations, including the Mid-Michigan Food Bank, McDonald's & Company and Tires By Web. In addition to Netvantage's seminars, the organization participates in several other community events. In October, Managing Partner Joe Ford will present for the Capital Area IT Council at the Greater Lansing Business Showcase.
Netvantage Marketing is a Michigan search engine optimization, pay per click management and web analytics consulting company based in Okemos, Mich. For more information, you can reach the Netvantage office by phone at 517-853-5838 or on the web at http://netvantagemarketing.com.
Article submitted Monday, October 13, 2008
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