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Poster Printing: The Materials and the Message
Robert Johnston
When you need to fit your advertising campaign into tight places and tough spaces, poster printing may be your biggest bang for the buck. Posters will fit just about anywhere so long as your posters are designed with the right materials and have the right advertising message. If you mess up either of these important aspects of poster printing, you end up with a poster campaign that will ultimately be ineffective.
Poster printing: material selection
Depending on your needs, paper can make or break your poster printing campaign. If you put your posters outside, lightweight glossy paper may fall apart quickly when exposed to wind and rain. Instead, consider cardboard stock or heavyweight matte finish poster printing for those outside advertising campaigns. On the other hand, poster printing for indoor campaigns may require lighter weight papers with a glossy finish. Just make sure you think through the environment in which your posters will have to survive and choose the right materials accordingly.
Poster printing: message selection
Keep the standard layout principles in mind when designing your poster printing campaign. People see pictures first, then captions and headlines, then small print. Grab their attention with a bright, colorful picture with bold captions. Follow this with headlines over any smaller copy you wish to include. This basic layout is guaranteed to work every time. The modern consumer is very familiar with this layout and will generally respond.
Material and message selection are two primary considerations for poster printing campaigns. The right material with the wrong message, or the wrong material with the right message: either scenario means your campaign ends up being ineffective.
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Article submitted Wednesday, October 29, 2008
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