Building Your Business with Opt-in Email-part 2
by Mike SaundersMarketing Huddle
Building a Highly-targeted Opt in List: (part 2) When Money Lies Beneath the Lists
In part 1 we discussed why having an opt-in list is important and covered some of the common myths and then concluded with 2 ACTION STEPS. In Part 2 of the series we continue to build on the premise that having permission-based communication with your prospects and customers is critical to long-term success.
Are you successful with your business?
When most entrepreneurs are asked this question, they often brush it off. This is because most of them, who have not yet realize the right way to succeed in using the Internet in their Marketing, and they continue to believe that the mere fact that they have a website is already enough to succeed on the Internet!
The truth is, they all end up very upset because they fail to realize the secret behind the success in Marketing.
Having a website is not a guarantee that your online business will succeed. How will you succeed if people will not realize that your business exist online? The key to marketing is to get your business noticedand you must use the internet to facilitate this, while still keeping that local feel to draw in new customers to your business.
An effective way to do this is to build an email opt-in list. In fact, most of the people who are already experts in Internet marketing will tell you that building a highly targeted opt in list is the most effective and important tool in marketing..so what you OFFLINE business owners need to do is to take a lesson from the success of the ONLINE marketers out there!
Here we go:
Basically, an opt in list is a list of email addresses of people who have agreed to obtain any kind of information from a business like you. The term opt in means that you have their permission to send to them whatever newsletters, brochures, or promotions that you have in your business.
It is extremely important that you have their permission first before you send them information because unsolicited emails will be regarded as spam, and spamming is an illegal activity in the Net.plus its just plain rude! I advise my blog readers of the best auto-responder available on the market, it may help you too.
Because of the ease of building an opt in list, most of the online entrepreneurs consider it as the most treasured tool online. They need this list in order to get the consumers attention and sustain interest.
By creating an opt in list, you will be able to maintain solid contact with your previous buyers at the same time boost your sales because of the fact that you have a sure target market always ready to purchase items from you.
An Opt in list is considered to be the most important item in an Internet marketer..and as a Small Business Owner or Sales Professional, its your life-blood as well. In fact, if in case something bad happens like emergencies and catastrophes and they could only save one item, it would be their opt in list saved on a backup disk.
Just imagine how these people value their opt in list. If this is the case, then it must be really something, right? Did you know that only about 3% of the prospects interested in your service are ready to buy now? But theres another 80%-90% who are interested and willing to consider switching to you.but they arent ready now, they will be ready in 3-6 months. Too many of us want the quick sale and are not willing to waitmuch less work to educate them and earn their business!
For now just understand the importance of gathering the email list of everyone you interact with, and well continue this series to teach you what to do with the list to make your message stand out.
ACTION PLAN:
Since you completed the ACTION PLAN from part 1, lets build off of it:
1) Write the report or ecourse being careful to give overviews of what to do not HOW to do it.
2) Now write 10 more shorter articles (maybe 400-500 words) that go into more detail. These are the followup communications that you will send out to educate and keep in touch.
Mike Saunders, The Automated Marketing Expert, is a Certified Marketing Expert and began www.MarketingHuddle.com during his MBA in Marketing.
Marketing Huddle is a marketing coaching and consulting firm specializing in helping small business owners set up automated marketing tools and systems in their business to reduce expenses and increase revenues.
Do you want a 50 pg. Video E-book on using online marketing in your business? Visit www.MarketingHuddle.com and join our ezine!
Article submitted Friday, June 05, 2009 & read 5 times.
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