Making Money Online The Debate.
by Antony Mc CarthyIrish Marketer
Since my excursion into online marketing it has been amazing the extreme differing views of this form of doing business. Then when you look at it, all types of businesses have 180 degree views on whiter they are good or bad. We have seen huge success like Bill Gate with Microsoft to the complete disaster of the dot com era. Even though some of the dot coms are still going strong, such as goggle. There is another new thought, that the internet brought out, that is businesses that don't generate any income, like twitter. Yet they have huge valuations. So what's the point, change.
The world is changing at an ever increasing speed. So is how we communicate and therefore so is business. It must. This could be one of the reasons that the current world crisis is upon us, don't you think? Well if information is now more easily accessible than ever, faster than ever. It goes to say that business now has to be done faster and in a new way.
So a lot of the old business models are now obsolete. That's why on line is the way of the future. You can adapt at a heartbeat. Go into new markets in an instant. Also you have global reach, which is unprecedented in capitalist history. You can now chat simply with anyone, anywhere in the world and a lot of the time for free. This is going to cause a lot of current business models to become outdated, overnight. For example look at travel agents. These were huge business, 15 years ago, ask yourself when was the last time you booked through a travel agent. If you do, what percentage of business do you now give them, Its certainly less than what it used to be. Its continuing to spiral downward. Forcing them to niche or go on line. Which is the action that most of the airlines have taken, now dealing direct with the customer. Without the huge labour costs that were associated with this years ago. Retail will also change to on line, it must. As clients require quicker information, quicker service and all at a better price. Then what choice does it have? Which brings me to ,why I believe you should be looking at online marketing for your future.
Firstly Online marketing or internet marketing, is not just selling information on how to make money online. Its any activities that generate revenue on line, from selling airline tickets to luxury cars. Internet marketing is now an integral part of doing business, period. If you are not marketing online, than you are probably a very local small business. Otherwise you must be using the internet, even if its just as a glorified phone book.
All businesses within the forth coming years will have to have an online presence, that is actually generating an income. That's right, all business will have an online, money making presence. On line trading is most cost effective and global form of marketing there is. The impact of the internet is yet to be seen in its full glory. Just as the industrial age changed the world, so will the information age.
So if you want to be ahead of the curve then learn now, or be left behind. That is why there is no debate, just people frightened of change.
Article submitted Sunday, July 05, 2009 & read 4 times.
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