21 Century Direct Marketing Service can Double your Business in Syracuse NY
by Wally KlineShoestring Marketing
Direct marketing is still a viable component of any marketing strategy if done correctly. It has a few advantages over other forms of broadcast marketing.
For example placing and Ad in radio, television, or print, used be a sure fire way of getting new local customers. But today with individuals and companies getting bombarded with marketing messages it is getting harder for a local business to compete in this very noisy space. Even local television, a main stay for many advertisers, is producing lower results as consumers use technology to tune out interruptive advertising messages. We now have TVio, internet television, MP3Players, digital newspapers, and other ways to get our dose of entertainment, and information.
Direct marketing comes in many forms but in general it is a way to focus your message on the most likely prospects that may be in need of your product or service. The idea here is simple, target prospects that have the highest likelihood of responding to your offer. This has the advantage of lowering your overall cost to acquire leads and sales. You are laser focused on the group or groups that usually buy your products or services.
In the past Direct marketing usually meant sending out letters or postcards to lists of prospects with an offer and call to action. Depending on your product it was designed to induce a response or purchase.
In todays market it is now more important than ever to establish these types of relationships to gain interested prospects and develop a relationship.
One of the most creative and effective ways I have seen this done is with a Welcome package. I have used this to generate a steady flow of new business each month.
Here is how it works:
1) Your information or promotional products are delivered to a list of new or expanding business, or a business celebrating a milestone. If your market is the consumer side then it is delivered to new home owners or married couples.
2) The list of 50 to 100 prospects is supplied to you for your sales follow up.
3) The process is repeated each month giving you a steady flow of leads to call upon.
This system has the advantage of cutting through the normal filters since it is delivered as a gift. Additionally, unlike other advertising, you are supplied with the contact info to follow up on. This means you get to pro actively work to establish a relationship rather then being at the mercy of the client to respond to your message at the exact moment he or she needs your service. It seeks to build a relationship first rather than hit them with a buy now message. This is why this ingenious direct marketing method works so well and in time outstrips other forms of traditional advertising. It also has the advantage of being far more cost effective since you are using a narrow cast method rather than a broad cast method. Another feature is exclusivity. Since we work with only one business in any one category, you can lock out your competition from using this method. With all these benefits you can see why smart small businesses are using this type of Shoestring Marketing Plan method to double their business.
Article submitted Thursday, July 09, 2009 & read 6 times.
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